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CYBER SALE! 30% OFF SITEWIDE

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CYBER SALE! 30% OFF SITEWIDE

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CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

CYBER SALE! 30% OFF SITEWIDE

FREE SHIPPING ON ALL ORDERS $40+

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COLOR :

VV METAPURPLE

(

INTENSE VIOLET

)

Home / PERMANENT COLOR KIT

(272 reviews)

Permanent Color Kit - Trend Shades

A colorist-developed, easy-to-apply formula for vibrant, dimensional color. Clinically proven to leave hair shinier, stronger, and softer.

$28.00
$23.80

WHY SUBSCRIBE?

COLOR :

VV METAPURPLE
INTENSE VIOLET

Hair Length / Thickness:

1
a blue letter on a black background

Pay in 4 interest-free installments with ShopPay

ALSO AVAILABLE IN:

'Ulta Beauty logo in black text on a transparent background.'Amazon logo with a curved arrow pointing from A to Z.Logo with a red target symbol and the word 'Target' in bold black font.Sephora logo with bold black letters on a white background.

ALSO AVAILABLE IN:

'Ulta Beauty logo in black text on a transparent background.'Amazon logo with a curved arrow pointing from A to Z.Logo with a red target symbol and the word 'Target' in bold black font.Sephora logo with bold black letters on a white background.Red logo with the word 'SALLY.' in bold capital letters.SalonCentric logo with purple text and design elements.
'Ulta Beauty logo in black text on a transparent background.'Amazon logo with a curved arrow pointing from A to Z.Logo with a red target symbol and the word 'Target' in bold black font.Sephora logo with bold black letters on a white background.Red logo with the word 'SALLY.' in bold capital letters.SalonCentric logo with purple text and design elements.

PRO TIPS FROM IGK SALON

  • Process color for 45 minutes to ensure maximum gray coverage.

  • IGK Kits will not lighten previously colored hair, you can only match or darken your current shade.

  • If you're lightening virgin hair, choose a shade no more than 1-2 levels lighter than your natural hair color.

Still unsure? Get the right color for your hair with our Shade Finder.

AS SEEN IN:

a black and white logo
a black background with a black square
a black background with grey letters
a black background with a black square
a black and white logo
a black letter e and a white background
a black and white logo
a black text with black letters
a black text on a white background
a black background with a black square

How to Use

Step 01

01   Prep + Protect

Part hair into 4 sections and apply PROTECT 1 gel along your hairline.

Your Color,


Your Way

WHY IGK?

Clinically Proven

Our formula is clinically proven to make strands 15X shinier* and 88% softer and smoother with 40% reduced breakage.

SAFE FORMULA

Our permanent color is free from PPD, resorcinol, ammonia, fragrance, phthalates, parabens, and gluten.

Developed by Colorists

The IGK color experts used years of experience to create salon-quality formulas that provide healthy, vibrant hair color at home.

Product Image
Product Image

Perfect For

  • All-over color

  • Root touch-ups

  • Maximum gray coverage

  • Colored or chemically treated hair

  • All hair types

Key Ingredients

  • Squalane

    Hydrates and replenishes moisture balance.

  • a white flower on a black background
    Orchid Extract

    Softens and smooths.

  • a white logo with black background
    Bamboo Extract

    Helps support hair strength

Product Image

At-Home Color

Like A Pro

Just touching up gray roots?

Watch our root touch-up tutorial
See All 33 Shades

Frequently Asked Questions

How long does permanent color last? +

IGK Permanent Color Kit results can remain vibrant for about 4 weeks or up to 6 weeks with More Life Color-Extending Shampoo & Conditioner. Although it will fade, permanent color will not go away completely.

Will the color kit cover my grays? +

Yes. IGK Color is permanent and can help cover gray hair. Depending on how resistant your hair is, you may need more time to process. Be sure to read the directions provided on how long you should leave the color on gray hair for maximum coverage.

Will the permanent color kit lighten my hair? +

Color kits feature an oxidizer that removes some of the hair’s natural pigment. It typically only lightens hair about two steps and is not a reliable source for dramatically lifting color. However, it will change your hair color permanently.

How many boxes should I use for long hair? +

For best results, you should get 2 boxes for medium length to long hair, especially if it is thick. This ensures that each strand is fully saturated. If you have long hair, but only plan to touch up your roots, then one box should suffice.

Can I use this on previously colored or chemically treated hair? +

Yes! However, previous color services or chemical treatments may impact color results. As a rule, it’s always best to wait 2 weeks between treatments to ensure zero impact on hair health and flawless color results.

see all faqs

Customer Reviews

4.4 out of 5 stars 877 total reviews
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Emily J.
Verified Buyer
Scarlet
Love the color
Published date
11/24/24
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0
Shiloe
Verified Buyer
I can’t get enough of IGK’s hair colors!
Published date
11/19/24
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1
0
Carrie S.
Verified Buyer
Pleasant smell
My hair doesn't take to dye very well and this product was no exception. I can't blame the product this happens at salons too.
Published date
11/19/24
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0
1
Amy L.
Verified Buyer
Better than any other!
This hair color is terrific. Shades are gorgeous, application is a breeze, and the shine is out of this world! SO much better than drugstore or big box store products!!
Published date
11/18/24
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1
0
Jessica
Verified Buyer
Did not like the way the product mixed. It was hard to mix it
Published date
11/17/24
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0
0

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