Avoid Hot Water

Hot water opens up the cuticle  causing the color to lift from your hair.  Wash with warm water + rinse with cold water to protect from color fading. For added color dimension + protection seal your strands with Expensive High-Shine Topcoat, this UV protecting glaze instantly forms to hair, creating a transparent, weightless shield locking in your fresh color.

Shampoo Less

Wait 3 days to wash your hair after coloring allowing the cuticle time to close + the color to set. Even the most gently shampoos can dislodge color molecules and contribute to color fading if you’re washing every day. To keep your hair looking + feeling clean without over washing us a dry shampoo Like First Class to control oil, sweat, and odor.

Skip Thick Treatment Masks

Deep treatments masks can drag the color pigments out of your hair when rinsed out. Instead opt for something that treats damage without having to wash your hair. Antisocial Overnight Bond-Building Dry Hair Mask uses first of its kind leave-in time release technology to repair + strengthen without having to wash.

Choose Gentle Products

Choose a shampoo that’s sulfate free. Sulfates are heavy-duty cleansing agents that remove color molecules + moisture from the hair. This is why we formulate all of our products without sulfates or parabens, making them safe for color treated + chemically processed hair. Reach for a repair shampoo like PAY DAY Instant Repair Shampoo that works from within the hair shaft to build stronger healthier hair both immediately + over time.

Keep Your Color Looking Fresh

Keep your color fresh between appointments by eliminating brassy undertones. Combine Mixed Feelings Leave-In Toning Drops to your shampoo, conditioner, or styling products you can extend the life of your color between appointments. Use the purple drops to tone out yellow hues, and our new blue brunette drops for red or orange hues.